ACC aligns with New Era Pinstripe Bowl

Would the late George Steinbrenner ever be excited about this? The New Era Pinstripe Bowl has grown in merely three years to the extent that it now has affiliations with two of the top college football conferences. The Yankees and the New Era Pinstripe Bowl announced Tuesday a multi-year partnership with the Atlantic Coast Conference.

The six-year affiliation between the two renowned brands includes the ACC’s commitment to play in the New Era Pinstripe Bowl from 2014-19. Beginning in 2014, the ACC will face off against the Big Ten Conference, which entered into a multi-year partnership with the Yankees and the New Era Pinstripe Bowl June 3, in the New Era Pinstripe Bowl at Yankee Stadium.

“The addition of the ACC to the New Era Pinstripe Bowl, along with the Big Ten, will provide an annual matchup of some of college football’s top-tier programs,” Yankees managing partner Hal Steinbrenner said. “With outstanding institutions all along the East Coast as well as the Northeast, the ACC is an attractive participant and partner for the New Era Pinstripe Bowl. We look forward to hosting the ACC, its fans and alumni in New York City for years to come during the holiday season.”

“The partnership between the ACC and the New Era Pinstripe Bowl makes sense on so many levels and we are extremely pleased that one of the league’s football teams will be showcased in this game annually,” ACC commissioner John Swofford said. “With our 15-member conference stretching along the entire Atlantic Coast, this will be a great opportunity for our fans and alums to connect in the media capital of world and with one of the most storied and successful franchises in sports.”

Yankees president Randy Levine called it a “phenomenal partnership” and that George Steinbrenner would be very pleased.

“Except for the Yankees, football was the Boss’ greatest passion,” Levine said. “He always believed college football would be a major success in the new Yankee Stadium. What we have done in just three years has been to have a bowl game that is second to none except for the Bowl Championship Series.”

And Levine did not rule out the possibility down the line that the Stadium could be the site of a BCS semifinal game or even the BCS title game itself.

Established in 2010, the New Era Pinstripe Bowl has featured some of the most memorable moments of bowl seasons in just three short years, including the exciting finish in the inaugural 2010 game in which Kansas State missed a game-tying two-point conversion in the final minute, and the record-setting 213-yard rushing performance by Syracuse’s Prince-Tyson Gulley in last year’s game.

The 2012 New Era Pinstripe Bowl featured six 2013 National Football League draft picks, including each of the game’s starting quarterbacks – Syracuse’s Ryan Nassib (Giants) and West Virginia’s Geno Smith (Jets).

The 2012 New Era Pinstripe Bowl, a 38-14 Syracuse victory over West Virginia, recorded a 3.9 household coverage rating. For bowls played prior to New Year’s Day, only the Chick-fil-A Bowl (5.6) and the Alamo Bowl (4.8) recorded better overall ratings. After drawing a 2.5 total rating in 2011, the New Era Pinstripe Bowl’s 56-perecent ratings increase was second largest for all bowls on ESPN this past season through Jan. 1, 2013. Only the Armed Forces Bowl (+62%) bested the New Era Pinstripe Bowl for largest HH increase in 2012 vs. 2011.

Additionally, the New Era Pinstripe Bowl has seen increased attendance each of its first three years of existence, including a record 41,203 in 2012.

“The New Era Pinstripe Bowl in its short history has featured great match-ups and delivered exciting football to fans,” New Era chief executive officer Christopher H. Koch said. “The addition of the Atlantic Coast Conference takes this event to the next level.”

The 2013 New Era Pinstripe Bowl will take place Saturday, Dec. 28, and be nationally televised by ESPN, which has also secured national and local radio rights for ESPN Radio. Fans are encouraged to visit newerapinstripebowl.com, the official website of the New Era Pinstripe Bowl, for access to up-to-the-moment information regarding the game and to sign up to volunteer.

In the week prior to the New Era Pinstripe Bowl game, players, coaches and university staff take part in a variety of events, showcasing their respective universities to the New York metropolitan area. Special events, promotions and community outreach will take place throughout New York City during the week of the bowl game to create an unforgettable experience for fans, families, players and staffs of the two teams.

Prior to the inception of the New Era Pinstripe Bowl in 2010, the last college football bowl game had been played in the Bronx in 1962 when Nebraska edged Miami (Fla.), 36-34, in the Gotham Bowl at the original Yankee Stadium.

The Atlantic Coast Conference, now in its 60th year of competition, has long enjoyed the reputation as one of the strongest and most competitive intercollegiate conferences in the nation. Since the league’s inception in 1953, ACC schools have captured 127 national championships – 67 in women’s competition and 60 in men’s. In addition, NCAA individual titles have gone to ACC student-athletes 146 times in men’s competition and 102 times in women’s action.

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