HOPE Week t-shirts available for the first time
For the first time a limited quantity of HOPE Week t-shirts will be available for fans to purchase, with 100 percent of the net proceeds on each shirt going directly to the Yankees Foundation. The foundation, which underwrites the HOPE Week initiative, continues to support both current and former HOPE Week honorees.
Those interested in purchasing a HOPE Week t-shirt may do so at either of two team store locations inside Yankee Stadium – behind the plate or adjacent to Gate 6 – for $25 each. A limited supply of the shirts will go on sale Tuesday, Aug. 4, with a full launch of the shirts taking place at the start of HOPE Week Monday, Aug. 17.
The seventh annual HOPE Week (Helping Others Persevere & Excel) will be held from Aug. 17-21. The initiative is a unique week-long community program that brings to light five remarkable stories intended to inspire individuals into action in their own communities. Since its inception in 2009, the Yankees have recognized more than 30 different 501(c)3 organizations as part of HOPE Week.
Each day over the five-day stretch, the Yankees will reach out to an individual, family or organization worthy of recognition and support, surprising honorees with a day celebrating their accomplishments. Outreach will often take place away from the Stadium, allowing the Yankees to connect personally with individuals in settings that highlight their greatest successes.
The 2015 event will mark the fourth year that all of the organization’s U.S.-based minor league affiliates will hold their own HOPE Weeks, which will allow the initiative to reach five additional cities and touch more than two dozen additional individuals and groups.
HOPE Week is rooted in the fundamental belief that acts of goodwill provide hope and encouragement to more than just the recipient of the gesture. Fans can learn more about the initiative and nominate inspirational individuals for HOPE Week recognition by visiting the official website at hopeweek.com.